PHOTOGRAPH: Ülfet Nur Uçar

WHERE

OUR HISTORY IS A HERITAGE

PHOTOGRAPH: ARTHOUSE STUDIO

1888

Our story begins in 1888 in Bosco Reale, when Domenico Panariello, also known as Don Mimì, was born in the Neapolitan province.

PHOTOGRAPH: SUZY HAZELWOOD

1908

"At a young age, Domenico Panariello developed an eye for fine fabrics and soon opened his own tailoring shop on Via Promiscua, where he created some of the finest bespoke men's suits in the country.

PHOTOGRAPH: UNBEKANNT

1930

Under Mussolini's rule, he was forced to produce for the Italian military on the side. Very little was passed down to the following generations of the family about this dark time – except for the memory of the great famine and poverty that his family endured.

PHOTOGRAPH: UNBEKANNT

1960

After the war, Don Mimì began training many young women in the tailoring shop – including a young man named Carlo Astarita, who later became a famous wedding dress designer. His first dress was made for none other than Don Mimì’s daughter, Carolina Panariello.

PHOTOGRAPH: UNBEKANNT

1964

Domenico Panariello passed away, leaving his business behind without anyone to continue it.

2020

Carolina passed away at an old age. At her funeral, Carlo unexpectedly appeared and handed a book to the closest members of Carolina's family.

PHOTOGRAPH: M. T.

2024

"Four generations after Don Mimì, Marco Tuzzi read this book about Carlo Astarita. His great-grandfather played a significant role in it and was honored for his charity, discipline, and wisdom. A Neapolitan in Germany, searching for his lost family history – Marco Tuzzi found his inspiration in it.

2025

"MCV, Nuovo Inizio" is born – a company that aims to work following the example of Don Mimì.
Quality and service, rationality and discipline, liberality, charity, and honesty.
A new beginning for the deeply rooted, unbreakable values that seem to have no place in today's world.

PHOTOGRAPH: M. K.

"Abbiamo bisogno di un Nuovo Inizio, perché il mondo ha perso i suoi valori. Io voglio il meglio per il mondo. Per questo devo dare il buon esempio. Perché chi indossa MCV, porta con sé una parte di esso. Quindi, è meglio che sia una buona parte."

""We need a new beginning because the world has lost its values. I want the best for the world. That’s why I must set an example. Because those who wear MCV carry a part of it with them. So, it’s better if it’s a good part."