THE COMMUNITY OFFER
An Invitation to Grow MERCIVIE Together
A Personal Note from Marco Tuzzi
PHOTOGRAPH: ANDREI PERTACHE
When I created MERCIVIE, I wanted more than a label... I wanted a living community of women who move with purpose, elegance, and ambition.
We’re still at the beginning of this journey. As a young casa, we could invest in agencies, ads, and empty numbers. But that’s not who we are. I’d rather give that value directly to you, the women who believe in us first.
This is why we created The Community Offer. You receive a dress you can be proud of with an exclusive 30% benefit, and we get to share your experience. It’s our way of saying: we’d rather grow through people, not through pixels.
All we ask in return is simple, once your piece arrives, share your moment. Post a picture or a short video, or leave a few honest words about your experience. That’s how la casa MERCIVIE becomes more than a brand... through the women who wear it with intention.
Saluti,
Marco Tuzzi
Founder & Creative Director, MERCIVIE
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WHY IS MERCIVIE OFFERING THIS?
Because we believe in building real relationships, not follower counts. This initiative lets us connect with women who share our values before we invest in large-scale campaigns.
WHAT DO I HAVE TO DO AFTER ORDERING?
Enjoy your dress. If you love it, share your moment on Instagram or TikTok — post a photo or video wearing it, and either tag or invite us as a collaborator.
Use @mercivie1888 on Instagram or @mercivie.official on TikTok.
A short review, ideally with a picture of you in the dress, would mean a lot to us. That’s all.
WHAT SHOULD I POST?
Yes, you can take inspiration directly from our Instagram “COMMUNITY” highlights.
Or create your own, a photo or video while getting ready, a short clip sharing your thoughts about the dress or MERCIVIE, a picture at a restaurant, a night out with friends, or an OOTD video. Whatever feels natural to you.
If you’re unsure what to post, please contact us — we’ll gladly provide a step-by-step guide.
WHAT IF I DON'T WANT TO POST?
That’s completely fine. This is halfway voluntary collaboration. But if you don't want to post, then please refer MERCIVIE to your friends, share our content. Make a screen shot of our dress and say you just bought it and are hyped about it. Help us grow in your won unique way.
WILL THE COMMUNITY OFFER CONTINUE FOREVER?
No. It’s a limited invitation for our early supporters — once our founding community of 150 is complete, the offer will close permanently.
